Even those allergic to materialism will agree that the sensation of buying a new gadget feels indescribably incredible. Even when the item in question is a lowly Kindle, the ecstasy experienced when taking the device out of the box and seeing it for the first time engages you like few other things do.
In the last little while and within days of each other, an alarming proportion of my friends all treated themselves to an iPhone 4. I wonder if they coordinated, just to mess with my mind…
While the existence of a minor conspiracy is debatable, what’s certain is that they all experienced the ‘new gadget high’ very recently.