On a nice, warm, relaxing Sunday, most people just take it easy. Some go for a drive in their well-cared-for classic cars, others lounge on their decks at home, and others pay a visit to the pool. Not me though: I went to an airport to floor five new BMW’s through what’s essentially an obstacle course…
On arrival, you enter a tent through glass doors, sign in, finish registration and take a survey on a computer. Then you proceed into the waiting area, featuring light food and drinks, some modern looking half-sofas, and a big-screen TV playing some BMW beauty shots.
The event was composed of three modules, the first of which contained a sales presentation about the new 2010 5-series GT crossover and the 2010 X6 ActiveHybrid ‘coupe-SUV’ (not kidding).